Joseph Lee

I’m a product designer, living in Seattle, who is passionate about telling stories and growing brands through design that is deliberate, functional, and elegant.

Currently, I lead World Concern’s design efforts and give voices to people living in the margins. For the last 6 years, I’ve used great design to transform how World Concern performs its fundraising and marketing efforts online and in print.

Before that, I helped with the launch of One Day’s Wages, a grassroots movement and organization dedicated to end extreme global poverty.

If you’d like to get in touch, feel free to send me an email.

Check out my work below.

World Concern

In 2013 I led the redesign of World Concern's website with an amazing team. We transformed the previously static website into a beautifully responsive experience, solidifying World Concern’s reputation as a trustworthy nonprofit.

I believe in the power of story-telling through photography, so I made it a priority to showcase World Concern’s rich imagery. By telling the stories of beneficiaries and their changed lives, the redesign increased fundraising dramatically. Since the redesign, I’ve been responsible for maintaining and upgrading the website with each new fundraising campaign.

Client
World Concern
Role
Design, Development
Released
September 2013

View Live Site

Witness The Transformation

A new shiny website is nice, but it means nothing if it doesn’t get people engaged. So, to accompany the launch of World Concern’s website, I thought it was important to create a handsome splash site that told a great story. By reading the story of Achta and Yaya’s family, visitors easily see 6 different ways they can make an impact. The call to action at the bottom of the page encourages visitors to explore the website further. This splash site helped generate more traffic to the website and created buzz on social media.

Client
World Concern
Role
Design, Development
Released
September 2013

View Live Site

44-Cent Cure

Intestinal worms suck the life out of you. The 44-Cent Cure is World Concern’s campaign eradicate these worms from millions of bellies. This campaign is a popular one, and most first time donors donate to this cause. Acquiring, keeping, and sustaining new donors is the life blood of any non profit, so I worked to make the 44-Cent Cure into an integrated campaign. We used AdRoll, AdWords, and Facebook Ads in order to spread the word. This strategy worked. The 44-Cent Cure is a steady stream of revenue for World Concern.

Client
World Concern
Role
Design, Development
Released
January 2014

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Global Gift Guide

Every Holiday season, World Concern rolls out the Global Gift Guide. I designed the first version in 2009, and I redesigned it in 2014. I adapted the look and feel from the print version to the website to keep it unified. Since the guide was designed to be responsive and easy to use, it generated 20% more revenue than the year before.

Also, as a part of our Giving Tuesday campaign, I created a character named Totes Ma Goates, a charming goat that encouraged generous giving. We rolled out a whole marketing campaign: he had a jingle, Facebook ads, Tweets, and an email series. Because of this hair-brained idea, Giving Tuesday was incredibly successful.

Client
World Concern
Role
Design, Development
Released
October 2014

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E Cards

In order to make the launch of the Global Gift Guide successful, we created this eCard app to delight our donors. It was a great tool for last minute shoppers who wanted to give a meaningful gift. For this project, I was responsible for the art direction and UX. I coded the custom eCard templates with MailChimp allowing the donor to customize their message and when it was delivered. The app was built using Mandrill, MailChimp's transactional email service.

Client
World Concern
Role
Design, Experience
Released
November 2014

View Live Site